Stage 4.3

You have fallen into a social media trap – asking an open question, without any strategy as to what to do with what social media users tell you. Your approach lacks what Clay Shirky would call “Credible Commitment”.

Tweets like this pour in on the hashtag #BubbleLift, like this from the well known libertarian blogger, @Mr_ManicRant:

angry_baby_head_bigger#BubbleLift is a joke. No point asking for our views on it now @EU_Regional! EU propping up the corrupt @NorisPonston

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Your result: Mixed. You most definitely created a social media buzz. But it was largely critical, as you left yourself open to questions you could not answer.